Mori Lee Julietta exists because curvy brides deserve more than an afterthought. While many designers offer extended sizing as an add-on, Julietta is a collection designed from the ground up for fuller figures. Every pattern, every seam, and every detail has been considered with the plus-size bride in mind, from the proportions of the bodice to the placement of embellishments and the internal structure that provides support where it is needed.
At London Bride, inclusive sizing is not a selling point. It is how we operate. We stock dresses from UK size 2 to 30 because we believe every bride should have the same experience when she walks into our boutique: genuine choice, expert styling, and gowns that fit properly. Julietta is a core part of delivering on that promise. The collection includes ball gowns, A-lines, fit-and-flare, and mermaid silhouettes, all available in sizes 16W to 32W, and all designed to accentuate curves rather than hide them.
Designer Madeline Gardner brings the same level of craftsmanship to Julietta as she does to the mainline Morilee collections. Expect rich fabrics, detailed beading, sculpted corset bodices, and luxurious lace. These are not simplified versions of standard-size gowns. They are standalone designs that happen to start where many other brands stop.
There is a significant difference between a standard dress graded up to a larger size and a gown designed specifically for a fuller figure. Graded-up patterns often distort proportions, moving details out of position and creating unflattering lines. Julietta avoids this by starting with dedicated plus-size patterns. Bodice proportions, waistline placement, skirt volume, and embellishment positioning are all calibrated for larger frames. The result is gowns that sit correctly and flatter naturally, without requiring extensive alterations to look right.
The Julietta collection offers a full range of silhouettes including structured ball gowns, flowing A-lines, curve-hugging mermaids, and romantic fit-and-flare shapes. Many styles feature built-in corset boning and interior support structures that provide shape and lift, reducing or eliminating the need for separate undergarments. Dropped waistlines, basque waists, and empire cuts are strategically used across the collection to create flattering proportions. Fabrics include embroidered lace, sparkling tulle, and rich satin, and embellishment levels range from minimal to dramatic.
At London Bride, we carry sample gowns across a wide size range so that plus-size brides can try on dresses that actually represent how the final gown will look and feel. We understand how important this is because trying on a clipped size 10 sample does not give a realistic impression. Our stylists are experienced in working with brides of all shapes and approach every appointment with the same focus: finding a dress that makes you feel confident and beautiful. We carry sizes from UK 2 to 30.
Monday: 10am - 5pm
Tuesday: Closed
Wed & Thurs: 10am - 5pm
Friday: 12pm - 6pm
Saturday: 10am - 5pm
Sunday: By Appointment
