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Annabel

Senior Bridal Stylist

Annabel was a barmaid in East Dulwich and a copywriter before joining London Bride. "Great barmaid, rubbish copywriter. Thank god for Claude," she says. She fell into bridal completely by accident and says she could not imagine doing anything else now.

What do you specialise in as a stylist?
I take time to understand each bride and try to go at their pace. Everyone is so different. It is not a cookie cutter approach.
Memorable Brides...
Have you got a good bridezilla story?
I couldn't possibly say ;)
On coming in

Come in with an open mind and enjoy yourself. It should be a fun experience. And always go with your heart.

On other people's opinions

The biggest mistake is letting the opinions of others influence you too much. You are the one wearing it.

On alterations

Alterations are more important than most brides realise. Getting the fit right is what takes a dress from good to exactly right. Build time and budget in for them from the start.

First dance song?
Everywhere by Fleetwood Mac.
Wedding trend that needs to die?
Not doing it exactly the way the bride and groom actually want it.
Wedding trend you secretly love?
Eloping.
Biggest celebrity wedding dress: hit or miss?
Kate Middleton. Hit!!
Biggest gap between what brides say they want and what they actually choose?
I want it totally plain. Leaves with the sparkliest dress in the store.
If you could dress any celebrity for their wedding, who?
Lana Del Rey. I can see her in the Keegan by Justin Alexander.

READY WHEN YOU ARE

Now you've met Annabel. Come and say hello in person.

Book a private appointment and let us know if there's a specific consultant you'd like to see.
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