Designer Wedding Dresses & Bridal Boutique in South London

Finding your dress should feel as special as the day itself

South London’s leading bridal shop, offering sizes 4 - 32, with gowns starting at £875; thoughtfully curated for every bride.

Established designers, honest stylists, sensible prices. Every appointment is built around you. We're here to help you work out what suits you, what doesn't, and what you actually want. We carry a dedicated range of plus size wedding dresses, and a collection of affordable wedding dresses under £1,000.

You will only know if it's the one when you try it on, in the light, moving around in it. Come and try a few on, see how they make you feel.

Come and see for yourself

UK sizes 4 to 32

A wide range of sizes available to try on & order

Dresses starting at £875

Discover designer gowns to suit your budget

50 Years of Bridal

A wealth of experience and expert guidance

Our Wedding Dress Designers

Sarah

It was such a fun and lovely experience for both me and my guest! I felt very empowered with any choice I made. Couldn't recommend enough!

Letitia

Definitely one of the best experiences I've had bridal gown shopping! Managed to find my dress here, so a big thank you to the London Bride team!

Geanina

I found in this rather small boutique, not only the dress but also the experience I was looking for. The staff was incredibly helpful, warm, patient and professional.

Danielle

I had a wonderful experience here, everyone was so welcoming, friendly and helpful. The dress was perfect and I received so many compliments, the ladies did a fantastic job ensuring it fit me perfectly.

Imen

The options are great, all different styles, the price ranges cater for everyone. The space is so nice and the whole experience was just 10/10. I could not recommend this place more!

Karina

Choosing my dress at London Bride was an incredible experience! The staff provided exceptional help and support throughout. It has maintained its amazing quality beautifully.

Mel

My experience at London Bride was excellent from start to finish, from the day I went in with a vague idea of what I wanted, to the fittings, the alteration, everything!

Nikki

Annabel was excellent. She made us feel so welcome from the moment we arrived, which is especially comforting as we are 2 brides. Her knowledge is exceptional, she kept within our budget, and made us feel special.

Emma

What an experience! We cannot fault the service we received! The lady who helped us was absolutely amazing, patient, caring and so helpful. All the ladies were so polite and constantly smiling and helping us with everything!

London Bride; Since 1977

PART OF LONDON'S BRIDAL STORY FOR FIFTY YEARS

Visit our boutique to see for yourself why we've remained a London constant

Three generations of brides have walked through our doors on Walworth Road. We're not a chain, we're not on commission, and we'll never rush you. Just a family who love what they do, a beautiful collection of designer gowns, and the honest advice you actually want to hear.

Discover Our Story

Our Boutique

The London Bride boutique on Walworth Road, South London

Wedding dresses on display inside the London Bride boutique

Inside London Bride, a bridal boutique near Elephant and Castle

Bridal gowns on the rail at London Bride, South London

The fitting area at London Bride's South London boutique

Off The Peg

Take Your Dress Home the Same Day

Alongside gowns ordered from the designer, we have a collection of designer sample gowns you can buy and take home on the day.

View Range

A curated collection

DESIGNER GOWNS, UNDER £1,000

Explore wedding dresses from the same renowned labels as our wider collection, with the same attention to detail and quality, all priced at £1,000 or below.

Explore

Price match

Found the same gown for less?

If another UK bridal shop has the same gown for less, we’ll match their price or beat it.

See the Terms

Real Brides,
Real Moments

We love hearing from brides after the big day. Here's what some of them had to say - and a glimpse of the moments that made it all worth it.

Bella in her Justin Alexander tiered waterfall tulle ballgown and veil, smiling on garden steps in Italy.

Bella in her strapless Justin Alexander tiered waterfall gown holding hands with Alessandro on wide stone steps in Italy.

Bella in her Justin Alexander tiered waterfall gown sharing a kiss with Alessandro beside red shutters in Italy.

Bella in her Justin Alexander tiered waterfall gown with Alessandro by an old stone doorway in Italy.

The back of Bella's Justin Alexander tiered waterfall gown and lace-trimmed cathedral veil, in front of an old wooden door.

September 2026

I have been told our wedding looked like a fairy tale, and that's partly because of the dress.

Bella

Justin Alexander

Everette (88265)

Photographer:

Dejan Zagar

More Happy Endings

Sarah's six bridesmaids in elegant black satin gowns posing playfully with bouquets raised, with Sarah reflected in a mirror behind them.

Sarah in her strapless Mori Lee corset gown with a long train, touching foreheads with Anthony in a romantic outdoor portrait.

Sarah in her strapless corset Mori Lee gown laughing with Anthony at the top table during their wedding reception at The Manor at Bickley.

Sarah in her strapless Mori Lee corset gown raising a glass of prosecco beside Anthony, next to the prosecco van at The Manor at Bickley.

August 2026

Once I got that dress on, nothing else mattered. It was the best day of my life.

Sarah

Mori Lee

Pippa

Photographer:

Photography By Lisa

More Happy Endings

Hillary's wedding dress hanging by a window before her London wedding

Hillary in her veil and fit and flare gown walking with Rich down a corridor

Hillary and Rich walking hand in hand outside Depot N7 in London

Hillary in her off-shoulder fit and flare gown with Rich in a London garden

Hillary holding a bright bouquet on a staircase in her off-shoulder wedding dress

May 2026

I felt so beautiful, and when I walked out everyone said 'wow'. My mom started crying, which of course set me off too.

Hillary

Rebecca Ingram

Kailani

Photographer:

Big Day Weddings

More Happy Endings

Sophie in her strapless ivory Maggie Sottero mermaid gown descending the grand tartan staircase at Cluny Castle, Aberdeen.

Sophie in her Maggie Sottero strapless mermaid gown with a long veil, held close by Ross in a tartan kilt amid colourful floral columns at Cluny Castle.

Sophie in her Maggie Sottero strapless mermaid gown pausing on the grand staircase at Cluny Castle, Aberdeen, her train trailing behind her.

Sophie in her strapless satin Maggie Sottero mermaid gown and veil, smiling as she walks across the grounds at Cluny Castle.

Sophie in her strapless Maggie Sottero mermaid gown holding a colourful bouquet inside the grand drawing room at Cluny Castle, Aberdeen.

September 2025

I loved how I felt in the dress. It was so flattering, fit the venue perfectly, and when I showed my bridesmaids, we knew straight away it was exactly what I'd been looking for.

Sophie

Maggie Sottero

Leilani Marie

Photographer:

Calum Riddel

More Happy Endings

Emma holding a white bouquet, her long pearl veil over her shoulders

Emma in her strapless A-line wedding dress walking through a hallway in Lisbon

Emma and George cheering with guests at their wedding reception near Lisbon

Emma and George arriving at their reception in Lisbon with arms raised

Emma looking at her strapless A-line dress in a mirror, in black and white

May 2025

I truly felt like a bride in this dress, and that was clear from everyone's reactions. It made me feel confident walking down the aisle and comfortable enough to dance and celebrate all night.

Emma

Sincerity Bridal

44416

Photographer:

Luis Piteira

More Happy Endings

Tania in her strapless Sophia Tolli lace gown laughing with James during the cake cutting at The Clarendon Hotel, Blackheath.

Tania in her strapless lace Sophia Tolli gown laughing and listening to speeches at The Clarendon Hotel, Blackheath.

Tania in her strapless Sophia Tolli lace gown sharing a kiss with James beneath a bright autumn sky at their Blackheath wedding.

Tania in her strapless Sophia Tolli gown laughing with her two bridesmaids in navy dresses, all holding floral bouquets.

Tania and James share a kiss during their first dance, Tania wearing a strapless Sophia Tolli lace gown with a sweeping train.

September 2010

The style number on my dress was my birthdate, so it felt meant to be. As soon as it was done up at the back, mum cried, I cried, and I said yes right away.

Tania

Sophia Tolli

Photographer:

Colin Blackman

More Happy Endings

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