Summer Sample Sale
Most Dresses Under £495
Limited Spaces
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Accessories

Upcoming Sale

Summer Sample Sale

Most Dresses Under £495
Enjoy Extra Special Summer Discounts - One Day Only!
25th July 2026
Limited Spaces
SPECIAL EVENTS

FIND YOUR DRESS FOR LESS

Designer wedding dresses at exceptional prices, with savings of up to 70% at our popular sample sales throughout the year.
From mid-week events with dresses under £495 to seasonal flash sales, our sale days are brilliant opportunities to find something beautiful while being kind to your budget. Our sales book up quickly and spaces are limited, so we recommend securing your appointment early. You'll still have dedicated time with one of our consultants who'll help you find the one.
Don't Miss Your Spot
Our sample sales book up quickly. Sign up to receive early access and priority booking for our future sale.
A Taste of What's Available
Here's a selection of the gorgeous gowns available in our upcoming sale. We keep some surprises back for the day itself, so there's always more to discover in store.
Can't Wait for a Sale?
Our Off the Peg collection features sample dresses available every day at reduced prices. No need to wait for a special event - book an appointment and take your dress home with you.
View Off the Peg Dresses

Wedding Dress Sales in South London

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Wedding Dress Sales in South London

London Bride has been helping brides find their perfect dress for nearly 50 years, and our sample sales have become a firm favourite with brides across South London and beyond. Whether you're working to a tight budget or simply love the idea of finding a designer gown at a fraction of the original price, our sales offer something special. We stock dresses from designers including Justin Alexander, Mori Lee, Maggie Sottero, and Sincerity, with sizes ranging from UK 6 to 30. During our sales, you'll find gowns in a variety of styles - from classic A-lines to figure-hugging mermaids - all carefully maintained and ready for their next bride.

What to Expect at a London Bride Sale

Our sales run a little differently to regular appointments. You'll have a 45-minute slot with one of our consultants, and while we focus on sale dresses during these events, you'll receive the same friendly, expert guidance we're known for. Most dresses at our sales are priced under £495, with many under £295. Sizes typically range from UK 6 to 30, though availability varies with each event. Sale appointments have a small £10 booking fee and you're welcome to bring up to two guests. We recommend booking as early as possible - our sales fill up quickly, particularly weekend slots.

We typically run three to four sample sales throughout the year, plus occasional flash sales and seasonal offers. Sign up to our mailing list to be notified as soon as dates are announced.
Our sales usually include sizes UK 6 to 30, though availability varies with each event. We always have a good selection across the size range.
Yes. Sale dresses are sample gowns available to buy off the rail, so you can take your dress home with you on the day.
Yes, all sale appointments must be booked in advance. There's a £10 booking fee for a 45-minute appointment with one of our consultants. Spaces are limited and book up quickly.
Our sale dresses are sample gowns that have been tried on in the boutique. They're carefully maintained and most are in excellent condition. Any imperfections will be pointed out during your appointment.
During dedicated sale events, we focus exclusively on sale dresses. If you'd like to see our full collection, please book a regular appointment on a different day.
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