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Privacy Notice

Last updated: April 2026

London Bride Limited ("London Bride UK", "we", "us", "our") is committed to protecting your personal information. This notice explains what we collect, why, and what rights you have under the UK GDPR and the Data Protection Act 2018.

Who we are

We are London Bride Limited, a family-run bridal boutique established in 1977.

  • Registered company: London Bride Limited (company number 07152264)
  • Address: 203 Walworth Road, London, SE17 1RL
  • Email: [email protected]
  • Telephone: 020 7703 6796

We are the data controller for the personal information we collect about you.

What information we collect

We only collect information we need to answer your enquiry, book your appointment, or fulfil your order. This typically includes:

  • Your name
  • Your email address
  • Your telephone number
  • Your postal address (where relevant to an order)
  • Details of your enquiry, appointment, or wedding
  • Measurements and fitting notes (for brides placing an order)
  • Payment records (handled by our payment providers, not stored on our website)

We collect this information when you contact us by phone or email, fill in a form on our website, book an appointment, visit us in person, or place an order.

Why we use your information and our lawful basis

We process your personal information for the following purposes:

  • To respond to enquiries and book appointments. Lawful basis: legitimate interests (responding to people who contact us) or steps taken at your request prior to entering a contract.
  • To fulfil your order. Lawful basis: performance of a contract.
  • To manage fittings, alterations, and collection. Lawful basis: performance of a contract.
  • To meet our legal and accounting obligations. Lawful basis: legal obligation.
  • To understand how our website is used and improve it. Lawful basis: consent (via our cookie banner).

Who we share your information with

We only share your information where necessary. Our processors and partners include:

  • BridalLive, our CRM and appointment system
  • Unlimited Web Hosting, our UK-based website host
  • Google (Google Workspace for email, Google Analytics 4, Google Ads, Google Tag Manager)
  • Meta (Meta Pixel for advertising measurement)
  • Gravity Forms, the form software on our website (submissions are emailed to us)
  • Bridal gown and accessory designers, where we need to place an order on your behalf

We may also disclose your information if we are required to do so by law, by a court, or by a regulator.

International transfers

Some of our processors (including BridalLive, Google, and Meta) are based outside the UK, primarily in the United States. Where your information is transferred outside the UK, we rely on appropriate safeguards such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or an adequacy decision made by the UK Government.

How long we keep your information

  • Enquiries and appointments that do not lead to a purchase: up to 2 years
  • Orders and customer records: 6 years after your final appointment or collection
  • Payment and accounting records: 7 years, as required for tax and financial auditing

After these periods, we securely delete or anonymise your information.

How we keep your information safe

We take the security of your information seriously. Access is restricted on a need-to-know basis, staff are trained on data handling, and we use reputable processors with their own security measures in place.

Your rights

Under UK data protection law, you have the right to:

  • Request access to the personal information we hold about you
  • Ask us to correct information that is inaccurate or incomplete
  • Ask us to delete your information, where we no longer need it
  • Ask us to restrict or object to how we use your information
  • Ask for a copy of your information in a portable format
  • Withdraw your consent at any time, where we are relying on consent

To exercise any of these rights, please email [email protected]. We may need to verify your identity before we can respond.

Cookies

Our website uses cookies and similar technologies. Cookies are small text files placed on your device when you visit a website.

We use:

  • Strictly necessary cookies, which are required for the website to function and do not need your consent.
  • Analytics cookies (Google Analytics 4), which help us understand how visitors use the site.
  • Advertising cookies (Google Ads, Meta Pixel), which help us measure the performance of our advertising and show relevant ads on other platforms.

Analytics and advertising cookies are only set if you give consent through our cookie banner. You can change your preferences at any time by clicking the cookie settings link in the website footer, or by clearing cookies in your browser.

Making a complaint

If you are unhappy with how we have handled your personal information, please contact us first at [email protected] and we will do our best to put things right.

You also have the right to complain to the Information Commissioner's Office (ICO) at any time:

Changes to this notice

We review this notice regularly and may update it from time to time. The date at the top shows when it was last updated.

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