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Accessories

Price Promise

Found the same gown for less?

We will match the price of any UK bridal shop, and where we can, we will beat it.

A smiling bride in an off-the-shoulder satin gown, seated while two London Bride consultants fit her shoes

How it works

Five things to know

Everything the promise covers, and everything it does not, in one place.

01

What we match

The same gown: same designer, same style, offered to you by another bridal shop in the United Kingdom.

02

Full price gowns only

Sale gowns, sample gowns, ex display and clearance prices are excluded.

03

We need it in writing

Please bring us a written quote from the other shop showing the gown and the price. We are not able to match a price that has only been mentioned to you.

04

At the point of ordering

Tell us before you place your order. The price promise cannot be applied afterwards.

05

Agreed in store

Every price match is approved by Kim or Annabel.

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