Adore by Justin Alexander Adeline (11455)

Yes, all visits are by appointment so we can give you our full attention. Bridal appointments last 75 minutes, which gives you time to try on a range of styles with guidance from our experienced team. Book online or call us on 020 7703 6796.

Our made-to-order dresses range from £875 to £2,200. Off the peg and sale dresses start lower, perfect for brides on a budget or with a shorter timeline.

We require a 50% deposit when you order your dress, with the balance due when your dress arrives. We accept all major credit and debit cards. We can also offer payment plans, please feel free to ask us about this.

Made-to-order dresses typically take 4-6 months to arrive. We recommend starting your search 9-12 months before your wedding to allow time for ordering and alterations. Getting married sooner? Ask about our off the peg and sale dresses.

Yes. Our off the peg dresses are ready to buy and take home on the day, and so are the dresses at our sales. These are perfect for brides with shorter timelines, registry office ceremonies or destination weddings.

Gowns can be ordered in UK sizes 4 to 32, and many of our dresses are available in plus sizes. Our sample dresses currently range from UK 4 to 28 to try on in store. We don't have every dress in every size, so please call us on 020 7703 6796 before you visit and we'll check we have a sample in your size.

Bridal sizing traditionally runs 1-2 sizes smaller than UK high street sizes. This is because designers use European sizing standards. Don't worry about the number on the label; we'll help you find a dress that fits beautifully.

Yes, we have an in-house alterations service. Most brides need two to three fittings: the first to pin the alterations, then one or two to check everything is perfect. If you prefer, we can also recommend a number of other excellent independent seamstresses based in London.

Many of our designers offer dresses in alternative colours such as ivory, champagne, and blush. Some customisations are also possible, such as adding sleeves or changing necklines. Ask your consultant about options for your chosen dress.

We're at 203 Walworth Road in South London, SE17 1RL. We're a 5 to 10 minute walk from Elephant and Castle station (Northern and Bakerloo lines). Buses 12, 35, 40, 42, 45, 68, 148, 171, 176, 468 and P5 all stop nearby. We've been helping brides find their perfect dress from this location for almost 50 years.