A clean ball gown that pairs a crepe bodice with a satin skirt. The draped cowl neckline adds softness to the structured silhouette, while hidden pockets and a chapel length train make it as practical as it is elegant. Modern minimalism with serious presence.
Style: Ball Gown
Neckline: Cowl
Sleeve: Straps
Back: Button Back
Fabric: Crepe, Satin
Colour: Ivory
Available Sizes: 0-30
Want to see what Justin Alexander Grove (88321) - - COMING SOON would look like on you?
The crepe bodice has a smooth, matte finish that hugs the body cleanly, while the satin skirt brings a subtle lustre and volume to the ball gown silhouette. The contrast between the two fabrics is what gives this dress its modern, fashion forward feel. It's minimal but never boring.
A Cowl Neck on a Ball Gown
You don't see this combination often. The draped cowl neckline softens the structured ball gown shape, creating a relaxed elegance across the chest. It's an unexpected detail that sets this dress apart from traditional strapless or sweetheart ball gowns
Perfect For...
A bride who wants the drama of a ball gown without the embellishment. The full satin skirt with its chapel length train commands a grand venue or church, but the clean lines and modern cowl neck keep things feeling fresh and unfussy. Pockets are hidden in the skirt for the practical bride. A dress that proves simple can still be spectacular.
The ladies here were so kind and nothing was too much trouble. They gave honest constructive advice and I never felt any pressure to buy.
Jane
They are so kind and helpful giving honest advice. Because their staff are not on commission, you don't feel like you're being given the hard sell.
Chazeldene
The ladies were very patient and helpful. I was not rushed or hurried along at any point. Even though they could tell I wanted the dress, I felt under no pressure.
Miss G
I felt no obligation or pressure to buy there and then. The knowledge, guidance and advice from the staff was absolutely fantastic.
Christine
The lovely ladies were all so helpful and really knew their stuff. They guided me to what would suit my shape. They were so knowledgeable.
Yes, we recommend booking an appointment so we can give you our full attention. Your consultation lasts around 90 minutes and gives you time to try on a range of styles with guidance from our experienced team. Book online or call us on 020 7703 6796.
Our made-to-order dresses range from £895 to £2,000. We also have sample and sale dresses available from £395, perfect for brides on a budget or with a shorter timeline.
We require a 50% deposit when you order your dress, with the balance due when your dress arrives. We accept all major credit and debit cards. We can also offer payment plans, please feel free to ask us about this.
Made-to-order dresses typically take 4-6 months to arrive. We recommend starting your search 9-12 months before your wedding to allow time for ordering and alterations. Getting married sooner? Ask about our off-the-rack and sample sale options.
Yes! We always have sample dresses and sale gowns available for immediate purchase, starting from £395. These are perfect for brides with shorter timelines, registry office ceremonies or destination weddings.
Our designers offer sizes from UK 2 to UK 30. Many of our dresses are available in plus sizes. Our sample dresses in store typically range from size 6-22.
Bridal sizing traditionally runs 1-2 sizes smaller than UK high street sizes. This is because designers use European sizing standards. Don't worry about the number on the label - we'll help you find a dress that fits beautifully.
Yes, we have an in-house alterations service available on Thursdays. Most brides need two fittings: one to pin the amendments and a second to check everything is perfect. If you prefer, we can also recommend a number of other excellent independent seamstresses based in London.
Many of our designers offer dresses in alternative colours such as ivory, champagne, and blush. Some customisations are also possible, such as adding sleeves or changing necklines. Ask your consultant about options for your chosen dress.
We're at 203 Walworth Road in South London, SE17 1RL. We're a 5-minute walk from Elephant and Castle station (Northern and Bakerloo lines). Buses 12, 35, 40, 42, 45, 68, 148, 171, 176, 468 and P5 all stop nearby. We've been helping brides find their perfect dress from this location for almost 50 years.
Come in with an open mind and try on as many styles as you can. That is how you find out what you really like and what actually suits you.
Charena
Bridal Consultant
TOP-TIP
Bring no more than two people. Your first appointment is about figuring out what you feel your best in. Too many opinions can cloud your judgement that early in the search.
Tania
Bridal Consultant
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Try on things you would never normally consider. Eight times out of ten, that is the dress.
Mandy
Bridal Consultant
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Keep the group small. You wouldn't take six people with you to buy anything else.
Kim
Owner & Manager
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Come in with an open mind and as relaxed as you can.
Annabel
Senior Bridal Stylist
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Come in with an open mind, enjoy yourself and always go with your heart.
