A strapless ball gown with quiet drama. Exposed boning shapes the unlined bodice, while leafy beaded appliqués cascade down a soft tulle skirt to a lightweight sweep train.
Style: Ball Gown
Neckline: Strapless
Sleeve: Sleeveless
Back: Button Back
Fabric: Lace, Tulle
Colour: Ivory, Nude
Available Sizes: 2-20
Want to see what Adore by Justin Alexander Allegra (11181) would look like on you?
The unlined bodice puts its architecture on show. Exposed boning sits over a Chantilly lace underlay, creating a sleek, modern silhouette that still feels romantic. Tulle covered buttons run down the back for a finish that feels properly considered.
Beadwork That Cascades
Leafy beaded appliqués trail from the waist down through the tulle skirt, softening as they fall. The lightweight sweep train keeps everything graceful without weighing the silhouette down. Subtle sparkle, never overdone.
Perfect For...
Brides who want the romance of a ball gown without the heaviness. Allegra's slim silhouette and lightweight train suit grand venues, church ceremonies, and garden weddings equally well. A good fit for brides who prefer elegant understatement to full-on drama.
I was worried that 'affordable' might mean lower quality, but that isn’t the case at London Bride. Their sale and outlet dresses are absolutely gorgeous and very well-made. I found a stunning dress at a clearance price that I never thought I’d be able to afford. The whole experience was stress-free and very friendly. Five stars!
Emma R
After visiting several boutiques in London, I found London Bride to be the best for value. Their sample sale section is amazing - the dresses are kept in pristine condition, and the discounts are genuine. The staff treated me like a VIP even though I was buying a sale gown.
Jessica L
I needed a dress quickly and didn't want to spend a fortune. The team at London Bride showed me their incredible selection of off-the-peg and sample sale dresses. I found a stunning designer gown at a fraction of its original price, and I was able to take it home the very same day. A total lifesaver for any bride on a timeline or a budget!
Sarah M
I visited London Bride with a very specific budget in mind, and I was blown away by the selection. I found my dream dress in their affordable range, and it looks like it cost thousands! If you are a bride looking for high-end quality without the massive price tag, this is the place to go. I couldn't be happier with my purchase.
Sally M.
The ladies here were so kind and nothing was too much trouble. They gave honest constructive advice and I never felt any pressure to buy.
Jane
They are so kind and helpful giving honest advice. Because their staff are not on commission, you don't feel like you're being given the hard sell.
Chazeldene
The ladies were very patient and helpful. I was not rushed or hurried along at any point. Even though they could tell I wanted the dress, I felt under no pressure.
Miss G
I felt no obligation or pressure to buy there and then. The knowledge, guidance and advice from the staff was absolutely fantastic.
Christine
The lovely ladies were all so helpful and really knew their stuff. They guided me to what would suit my shape. They were so knowledgeable.
Yes, we recommend booking an appointment so we can give you our full attention. Your consultation lasts around 90 minutes and gives you time to try on a range of styles with guidance from our experienced team. Book online or call us on 020 7703 6796.
Our made-to-order dresses range from £895 to £2,000. We also have sample and sale dresses available from £395, perfect for brides on a budget or with a shorter timeline.
We require a 50% deposit when you order your dress, with the balance due when your dress arrives. We accept all major credit and debit cards. We can also offer payment plans, please feel free to ask us about this.
Made-to-order dresses typically take 4-6 months to arrive. We recommend starting your search 9-12 months before your wedding to allow time for ordering and alterations. Getting married sooner? Ask about our off-the-rack and sample sale options.
Yes! We always have sample dresses and sale gowns available for immediate purchase, starting from £395. These are perfect for brides with shorter timelines, registry office ceremonies or destination weddings.
Our designers offer sizes from UK 2 to UK 30. Many of our dresses are available in plus sizes. Our sample dresses in store typically range from size 6-22.
Bridal sizing traditionally runs 1-2 sizes smaller than UK high street sizes. This is because designers use European sizing standards. Don't worry about the number on the label - we'll help you find a dress that fits beautifully.
Yes, we have an in-house alterations service available on Thursdays. Most brides need two fittings: one to pin the amendments and a second to check everything is perfect. If you prefer, we can also recommend a number of other excellent independent seamstresses based in London.
Many of our designers offer dresses in alternative colours such as ivory, champagne, and blush. Some customisations are also possible, such as adding sleeves or changing necklines. Ask your consultant about options for your chosen dress.
We're at 203 Walworth Road in South London, SE17 1RL. We're a 5-minute walk from Elephant and Castle station (Northern and Bakerloo lines). Buses 12, 35, 40, 42, 45, 68, 148, 171, 176, 468 and P5 all stop nearby. We've been helping brides find their perfect dress from this location for almost 50 years.
Come in with an open mind and try on as many styles as you can. That is how you find out what you really like and what actually suits you.
Charena
Bridal Consultant
TOP-TIP
Bring no more than two people. Your first appointment is about figuring out what you feel your best in. Too many opinions can cloud your judgement that early in the search.
Tania
Bridal Consultant
TOP-TIP
Try on things you would never normally consider. Eight times out of ten, that is the dress.
Mandy
Bridal Consultant
TOP-TIP
Keep the group small. You wouldn't take six people with you to buy anything else.
Kim
Owner & Manager
TOP-TIP
Come in with an open mind and as relaxed as you can.
Annabel
Senior Bridal Stylist
TOP-TIP
Come in with an open mind, enjoy yourself and always go with your heart.
